Online Bachelor of Science in Business Major in Marketing

Marketing managers need creative, analytical and leadership abilities to manage the marketing function of the business enterprise. The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.

The marketing major includes a foundational marketing course upon which is based further study in the areas of buyer behavior, sales management, advertising, marketing research, and international marketing.

Approximately 24 months (based on continuous enrollment) are required to complete the Marketing Major and other requirements of the BSB Required Course of Study. Coursework in the Major follows. Courses requiring prerequisites are identified by a G symbol following the course number. Prerequisites to a course are identified in the above "Course Descriptions" text link.

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Marketing Major Course of Study
MGT 436G
Critical Thinking and Decision Making
3 credits

BUS 415.3
Business Law
3 credits

ECO 360G
Economics for Business I
3 credits

MKT 421G
Marketing
3 credits

FIN 324G
Financial Analysis for Managers I
3 credits

FIN 325G
Financial Analysis for Managers II
3 credits

MKT 463G
Buyer Behavior
3 credits

MKT 469G
Sales Management
3 credits

MKT 467G
Integrated Marketing Communications
3 credits

MKT 441G
Marketing Research
3 credits

MKT 450G
International Marketing
3 credits

GEN 480
Interdisciplinary Capstone Course
3 credits

The University reserves the right to modify curriculum associated with the Major and the Required Course of Study. All coursework must be satisfactorily completed. Courses in which a grade "F" is earned must be repeated.

Click to request more information on the B.S. in Business Marketing Degree!