Online Master of Business Administration in Marketing

The following Master of Business Administration program with specialization in Marketing (MBA/MKT) is offered at these University of Phoenix campus locations: Puerto Rico and Online.

The MBA/MKT program is designed to meet the needs of a broad but unique population - the working adult manager or supervisor who could benefit from a graduate business education. Because the tools of the marketing science are applicable to the problems of the public sector as well as the private sector, students whose career interests involve not-for-profit enterprise are also encouraged to seek admission. The MBA/MKT program requires a practical background in business, and the successful candidate will have a least three years of relevant experience.

The various components of the program- curriculum, learning resources, and faculty- have been selected to produce specified outcomes. These outcomes, while reflecting contemporary academic practice, also focus on the functional competencies required of working managers. Thus, the MBA/MKT program emphasizes the identification, analysis, and design of marketing strategies that require technical understanding and balanced decision making. Although a functional knowledge of managerial economics, accounting, finance, quantitative analysis, and human resources management underlies the program, equal attention is given to the development of report writing, oral reporting, and group processing skills.

Students develop additional expertise in the solution of persistent marketing management problems through the completion of a research project which relates the student's professional interests or responsibilities to the goal of improved marketing strategies. The research project in marketing, therefore, serves not only to provide a vehicle for the application of theory to practice, but also serves to demonstrate that the MBA/MKT candidate can perform in a variety of sophisticated management roles with the confidence and self-discipline expected of the MBA/MKT program graduate.

The program involves a variety of learning formats, depending upon the subject matter and competencies, to be developed. These formats include lecture, seminar, team teaching, and self-directed learning.

The MBA/MKT program has a 46-credit requirement. All course work must be satisfactorily completed prior to taking the Research Project in Marketing.

Research Project in Marketing - Marketing Business Plan

One of the major program activities for the MBA/MKT degree is the successful completion of a research project in the form of a Marketing Business Plan. The Marketing Business Plan must satisfy the requirements established for its presentation, procedure theoretical framework development, and content analysis. The Marketing Business Plan will reflect the student's ability to apply the knowledge, experiences and skills relevant to the solution of a specific business problem. The MBA Marketing Business Plan, begun in the Marketing Research Seminar (MKT 579) and completed in the Research Project in Marketing (MKT 582), is an exercise in practical, professional marketing and planning. It allows for the synthesis and integration of theory and practice developed throughout the student's graduate program in business and marketing, and to apply that learning and experience toward the solution of "real" business problems or situations in his or her place of employment, relative to his or her discipline in the graduate business program. The managerial business plan provides the opportunity for the student to demonstrate his or her specific applied knowledge, skill, and professional development relating to the aggregate curriculum and will result in the following:

1. Review an organization or current business situation.
2. Identify and develop a situation statement requiring a formal Management Business Plan.
3. Identify specific company activities/functions affected by Marketing Business Plan.
4. Identify and utilize primary (proprietary) and secondary (public) sources of information relevant to the business situation being studied.
5. Process the foundational components contributing to the preparation of a formal marketing business plan.
6. Prepare a formal Marketing Business Plan.

Online MBA in Marketing Required Course Study
COM 515
Managerial Communications 1 credit

ORG 502G
Human Relations and Organizational Behavior 3 credits

LAW 529G
Legal Environment of Business 3 credits

MKT 551G
Marketing Management 3 credits

QNT 530G
Statistics & Research Methods for Managerial Decisions 3 credits

MGT 554G
Operations Management 3 credits

ECO 533G
Economics for Managerial Decision Making 3 credits

ACC 529G
Accounting for Managerial Decision Making 3 credits

FIN 544G
Finance for Managerial Decision Making 3 credits

CIS 564.4G
Information Management in Business 3 credits

EBUS 500.1G
Principles and Practices of e-Business 3 credits

EBUS 520
e-Marketing Theory and Application 3 credits

MKT 555
Consumer Behavior 3 credits

MKT 560G
Marketing Research 3 credits

MKT 565G
Marketing Strategy 3 credits

MKT 590G
Marketing Capstone Course 3 credits

The University reserves the right to modify the required course of study

MBA in Marketing Course Waiver Policy

Students may waive a maximum of 9 credits, not to exceed four University courses. California students, including Online, may only waive 6 credits from their Required Course of Study on the basis of transferable coursework. To meet the criteria for transfer, the course to be transferred must:

1. Be completed within the last ten years with a grade of "B" or higher at a regionally accredited, or approved nationally accredited, or candidate for accreditation college or university.

2. Be comparable in content and credits to the University of Phoenix course being waived, and be a graduate level course.

3. Be an official transcript of the college or university where the credit was earned.

Students who wish to waive a course must make a formal written request to the Office of Admissions, citing the course they wish waived, the course to be transferred, and the university where the course was completed. An official catalog course description and syllabus must accompany the request along with a copy of the catalog cover from which the course description was taken. The official transcript from the institution where the course was completed must also be submitted unless it was previously submitted to the University.

The official transcript from the institution where the course was completed must also be submitted unless it was previously submitted to the University during the admission process.

MKT 579.3 and MKT 582, Marketing Research and Research Project in Marketing may not be waived.

Online MBA in Marketing Admission Requirements

The requirements for admission to the MBA program are as follows:

1. A completed and signed University of Phoenix graduate application and an application fee.

2. An undergraduate degree from a regionally accredited or candidate for accreditation college or University.

3. Official transcripts verifying all course work earned toward the bachelor's degree and any graduate course work attempted.

4. A cumulative grade point average (GPA) of 2.5 (on a 4.0=A scale) as shown on the Undergraduate degree posted transcript.

5. Verification of a minimum of three years of significant full-time, post high school work experience with exposure to organizational systems and management processes.
6. Current employment. Unemployed applicants must verify access to a suitable work environment in which to complete classroom assignments.

7. All University students must complete the Adult Learning Outcomes Assessment prior to enrolling in their required course of study.

8. Applicants educated in the Commonwealth of Puerto Rico are exempt from the TOEFL requirement since Spanish and English is the medium of instruction in Puerto Rico.
9. For non-native speakers of English, a score of 550 on the Test of English as a Foreign Language (TOEFL). The following may exempt a non-native speaker from having to take the TOEFL:

10. Successful completion of 30 transferable, academic semester credits at a regionally accredited college or university in the United States.

11. Successful completion of 30 transferable, academic semester credits at a recognized college or University in a country in which English is the official language.

U.S. high school diploma or GED.

Equivalent of a U.S. high school diploma from a country in which English is the official language.

Official documents are required.

MBA in Marketing Degree Requirements

The following requirements must be satisfied to earn the MBA/MKT degree:

1. Completion of the 46 semester credit required course of study with a minimum grade point average of 3.0 ("B").

2. Satisfactory completion of the applied management science project.

3. Payment of all tuition and fees.

4. Completion of the University’s Comprehensive Cognitive Assessment post–test.

For program disclosure information please click here.